As a therapist, it can be, ahem, enlightening to read articles that give advice on how to find a good therapist. Do people really need to be told that if a therapist is staring at her clock the whole time, she probably isn’t for you? And, who are the therapists doing that? However, if you can get through the shame of what some of our colleagues are up to, then you might find some useful information.
For example, you might learn that more and more clients are finding their therapists through online referral sources. In fact, having an online presence, is essential if you want your practice to grow.
Chances are, if you are reading this article, you already understand the importance of marketing yourself online, but, did you know that the nature of online presentation is changing?
It’s true. Gone are the days of simply putting up a website and leaving its contents untouched. Today’s potential clients are looking for the big C: Connectivity.
So, what does it mean to be connected with your future clients?
Between Facebook and Instagram, you are looking at 1.6 billion active users who are just waiting to see your posts. Of course, if you only post once a month, your likelihood of keeping users engaged wains. On the other hand, no one likes companies that post every 3.5 seconds. So, what’s the magic number when it comes to frequency of online posts?
Luckily, research on this very question has been done. When it comes to Facebook:
One company called, “Buffer” advises that you can post to Facebook twice a day before likes and comments start to drop off. Another research engine named, “Constant Contact,” says to post to facebook a minimum of three times per week, while keeping your maximum posting to 10 times per week. Finally, “DowSocial” believes that twice a day is the perfect posting routine.
Basically, while there is some variation among ideas, posting once or twice a day seems ideal.
Remember the saying, “A picture is worth a thousand words”? Nowhere is that idiom more relevant than in the age of social media. Of course, as therapists, we need to be cautious about what we post. Clearly, we aren’t going to share pictures of our loved ones, as we need to keep our boundaries tight. However, sharing pictures of hopeful scenes, or images that validate what a client might be feeling can go a long way in building a sense of connectedness with your future patients.
More than anything, you want your online presence to let people know that you are, well, present. Make sure that you respond to comments and requests in a timely manner. Also, consider posting conversation starters, or even polls, to get users involved. Remember, as Malcolm Gladwell’s “Tipping Point,” so wonderfully illustrated, all it takes is one engaged person to start a windfall.
If all of this connectedness sounds like a lot of work, let us help! Therapy Hive can BEE that connectivity that drives your business!