Despite the care, skill, and countless hours that we put into helping our clients, many of us tend to freeze when someone asks us to describe the kind of work that we do. Dumbfounded, we string a few words together and hope to heck that we didn’t sound ridiculous. However, by crafting an Elevator Pitch, we can save face, and our businesses, all at once.
First, what is an Elevator Pitch?
An Elevator Pitch is a short, (usually 30 seconds), statement that describes who you are, what you do, and how you can be of value to the other person. It’s basically what you could say to someone whom you might want to do business with, if you only had the time that it would take an elevator to reach your destination.
One of the hardest parts of constructing an Elevator Pitch is figuring out what to include in such a brief statement. This is especially hard for therapists, as we are accustomed to going deep into topics. So, to make things easier, we’ve compiled a list of essentials that need to be addressed when developing your pitch.
Identify Your Goal
What would you like to accomplish with this pitch? Do you want to let other therapists know the areas of expertise that you work with? Would you like to be able to communicate your strengths to potential clients who may want to contact you at some point in the future? Or, would you simply enjoy being able to explain what you do with enthusiasm and fervor?
Explain What You Do
What do you want your audience to remember about you? What is exciting about what you do? Try to be specific! For example, instead of simply saying, “I provide therapeutic services to clients,” you might say, “I use Cognitive Behavioral Therapy to treat clients with Autism, and other disorders on the spectrum.” If you are passionate about what you do, that will likely show and that will definitely make a lasting impact on your audience.
Share What Makes You Unique
Sometimes called a USP, or Unique Selling Proposition, this is your personal strength. It’s what sets you apart from the crowd, and makes people want to work with you and only you. In order to identify your USP, you first have to understand what your clients want, and then be able to describe how you can provide that thing. For example, you might say, “My approach differs from many others in that it is backed by scientific research, and I’m happy to say, provides clients with real-world tools that they can use right after the first session.”
Engage With A Question
It’s nice to end your pitch on a conversational tone. If you are talking to a colleague, you might say, “What sort of clients do you work with?”
Putting all of the parts together, here is what we have:
“I use Cognitive Behavioral Therapy to treat clients with Autism, and other disorders on the spectrum. My approach differs from many others in that it is backed by scientific research, and I’m happy to say, provides clients with real-world tools that they can use right after the first session. What sort of clients do you work with?”
Of course, you can tailor your Elevator Pitch to different audiences, but, whatever you do, make sure to practice! And keep those business cards ready to pull out at the end of your pitch!
Here at Therapy Hive, we want to help you help your business grow. Contact us for more information on how we can make this happen!