A Couch In The Clouds: The Importance of Online Marketing for Today’s Therapists

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Becoming a therapist is hard. We go through years of schooling aimed at helping us grow into skilled healthcare professionals. We learn to listen emphatically, diagnose accurately, and treat effectively. What we don’t learn, however, is how to get clients to come through the doors of our offices.

What good does all of our training and education do, if nobody knows who we are? Or, more philosophically, if a therapist isn’t assisting clients, is he really a therapist at all?

Here at Therapy Hive, we want to make sure that potential clients know how awesome you are! That’s why we have services available to help you build your website and get your online presence out there.

If you haven’t thought much about your online impact, you are not alone! People in the helping professions are notoriously lacking when it comes to 1) advertising in general, and 2) advertising online. Maybe we are too busy learning new techniques and theories about human behavior, or, maybe, we just don’t like the idea of putting ourselves out there.

If the latter is the case, it makes sense. For decades, would-be therapists have been taught to hide who they are, in order to be blank slates for their clients. With transference and liability concerns, we’ve been advised to keep our personal sharing to a minimum, and that can make us weary of such an open platform as the internet. But, the times, they are-a-changing, and if we want to keep abreast of our potential patients’ needs, we need to change with them.

Today, Psychotherapy Branding is a thing, and we need to know about it. Whereas, consumers used to pick therapists based solely on location, now, phone, and/or Skype-sessions are changing the game. Since clients can basically live any distance from their therapists, they are currently looking for practitioners who meet their specific needs. Clients want to know what our specialties are, and what kind of therapy we practice. Having savvy potential patients is a good thing, we just need to know how to market to them.

Using a website to invite clients into our practices is called Inbound Marketing. It’s inbound because we are drawing people in, without contacting them directly. Inbound marketing occurs when we provide valuable content, through a website, blog, Facebook page, Twitter account, etc., and let our contributions work their magic. There are no cold calls, or expensive mailings. It’s all about providing interesting output, and letting clients come to us. If we build it, they will come!

Google works in mysterious ways, and there are entire software companies devoted to SEO, or Search Engine Optimization, which, basically determines how quickly your name comes up in a list, when a potential client searches for “Therapist in Dallas,” for example. Without going into the specifics of how this works, let us just say that we can help you with this! That way, you can focus on more important things, like helping your clients.

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